Articles

Good housekeeping is a vital part of maintaining a healthy relationship with your external marketing and advertising agencies. All too many marketing and procurement teams

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the

Marketers need to take a long-term view of cutting production costs in the short-term A recent report released by the Association of National Advertisers in