Good Housekeeping
Good housekeeping is a vital part of maintaining a healthy relationship with your external marketing and advertising agencies. All too many marketing and procurement teams run into surprises like outstanding invoices after the close of a financial period or an unexpected claim from the agency for overages on the retainer. That’s why brands should regularly […]
How to really save money on production costs
Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA’s recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it. Simply put, Kempe says marketers need to take […]
Marketers Cutting Production Costs
Marketers need to take a long-term view of cutting production costs in the short-term A recent report released by the Association of National Advertisers in the USA claims that advertising agencies and their holding companies are less-than transparent when it comes to the production of commercials, music, events and other collateral, and are inflating bids […]