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Your partner in marketing agency value management.

The Team

Recognising that organisations could tap for more value from their agencies,
ADOPS was founded in 2005. Ever since then the ADOPS team has been
adding value to clients and agencies alike, striving to improve
transparency, fairness, impartiality and accountability in the industry.

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Working with ADOPS allows us to stay competitive without compromising the quality of our work. Dee and Angelika go beyond being cost analysts, they often offer advice on alternative suppliers and production methods that allow for improved costs and efficiencies, benefiting both us and our clients.”

– Bruno Quebra –
Limelight SA: CEO

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Meet the team who is making this a reality

Team

Angelika Kempe

Founder and Owner, Executive Consultant

Angelika Kempe
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I worked with ADOPS on a very large and complex project at MTN, involving 24 markets, numerous “moving parts” and very tight timelines. Angelika’s knowledge of the industry and ways of working within Africa was exemplary. Her “can-do” attitude, professionalism, ethics and very wide (and knowledgeable) networks made her stand out in everything that she did. Angelika understood costs and key cost drivers in detail, and is always able to point out areas of efficiency for the company, leading to better overall ROI.

– Suraj N Karia –
Partnership & Deal Management

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Experience in years

The marketing and media industry is no stranger to Angelika who has two decades of experience in brand and agency management.

Where Angelika’s been

Angelika headed up Advertising at Nestle, overseeing South Africa and the South-East Africa region. She held the position of Accounts Director at the then ground-breaking agency Lowe Bull in 1999 to 2001, where her portfolio included clients, such as Unilever, The Coca-Cola Company, and Johnson & Johnson. She went on to become the Business Unit Director for McDonald’s, while working at the global advertising agency Lobedu Leo Burnett.

Accolades

She received Nestle’s Market Head Award for Outstanding Business Contribution in 2003. In 2001 Angelika received a Loerie Award for her contribution to a highly successful campaign for Coca-Cola, which was rolled out in South Africa, Kenya, Nigeria, Russia, Turkey and India during 2000.

Qualifications

Diploma in Marketing and Advertising from the Institute of Management (IMM)
AFSA (Arbitration Facilitation South Africa) accredited facilitator, mediator and negotiator.

Angelika’s forte

Managing all media agency types related to all commercial and process-based issues, with a special focus on contract negotiation, performance management and good governance.
Angelika also specialises in mediation.

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Angelika is a specialist in the truest sense of the word. She is very professional, organised and has excellent interpersonal relationships. She is widely known and acknowledged in the industry and very well networked. Angelika is also a person of the utmost integrity and has an excellent work ethic.

Global Beverage Company: Group Marketing Director (2010)

Contact Angelika

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Dee Goodbrand

Senior Cost Consultant

Dee Goodbrand
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Dee is without a doubt the most knowledgeable and experienced cost consultant I have had the pleasure to deal with. Her knowledge of the production processes, combined with her awareness of the ever-changing production technology, has allowed her cost approval process to be efficient, reasonable and fair.

– Rachel Andreotti –
DDB SA: Head of TV Production (2017)

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Experience in years

Dee comes with just under two decades of experience in production and advertising, having worked as a producer in agency and production houses. Dee joined the AD|OPS team in 2011.

Where Dee has been

Dee comes with just under two decades of experience in production and advertising, having worked as a producer in agency and production houses. Dee joined the AD|OPS team in 2011.

She headed up the Johannesburg offices of cost consultants, APCC, for six years, and was head of production and procurement at retail production agency Afrikings, where some of her main clients were Vodacom and I-Burst. Dee has also worked at The Red Lounge on major projects with Coca-Cola for the 2010 FIFA Soccer World Cup.

Agency experience

She has worked with production companies as well as agencies such as Jupiter Drawing Room and Metropolitan Republic.

Dee’s forte

Dee is a rarety in production as her expertise spans across both TV, radio and print media.

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Dee is capable of seeing the bigger picture and does not get bogged down in every small detail. She tries to understand the agency’s objectives without losing sight of the client’s budget. I can highly recommend Dee to any prospective client. She adds value but reduces costs – and that is quite a feat!

– Rachel Andreotti –
DDB SA: Head of TV Production (2017)

Contact Dee

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