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Your partner in marketing agency value management.


Finding the right communication partner to suit your scope requirements is key. We get to the bottom of exactly what you need, as this will auger well in meeting expections as well as paying the right price for the right product. Negotiating the right deal is key to ensuring you reach your strategic goals – cost-effectively.

We take a holistic approach to help you create a healthy sustainable client-agency relationship that will meet your specific needs and expectations, and assist you in allocating your resources where it will make the greatest impact – all the while avoiding delays and unnecessary tension.

We negotiate agency agreements, remuneration models and assist in agency-partner selection. Although these three services are interlinked, they could be offered in isolation, depending on your specific requirements.

Contract Negotiation

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I've found ADOPS to be a partner and a great support in setting up billing processes and managing multiple discipline partners to achieve a financially sound model.

- Helen Christoforou -
Telkom SA: Executive Segment Communications and Media (2014)

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Left Reward Negotiate2

Why you need this

We negotiate contracts that are fair to all parties involved, terms that are clear, concise and agreed upon by all stakeholders.
We take care of this arduous task, ad-hoc or annually, on your behalf.

Because this is what we do daily, you can rest assured that the negotiation is conducted professionally, concluded speedily
and that it is easy to put into practice when it comes to compliance.

Furthermore, when ADOPS is involved in the ongoing management of your agency contracts, the benefits go far beyond minimising delays and inconsistencies. These revised contracts become an effective tool in managing agency performance and serve as a record of Key Performance Indicators.


What we’ll deliver

  • Fair contract terms in line with industry standards and best practice.
  • Attainable and realistic Key Performance Indicators (KPIs).
  • Minimised disputes arising from unclear or unrealistic terms.
  • Enhanced client-agency relationships.
  • Greater integrity and good governance associated with your brand.All of which will directly benefit in producing the best work for your brands.

How we’ll do this

  • We’ll review your current contracts, irrespective of whether it has reached end of term or not. We use your historic data to determine the fairness of contract terms that should be negotiated.
  • We partner with your procurement and legal teams to reach mutually beneficial agreements.
  • We ensure terms are clear, based on realistic timeframes and benchmarked fees.
  • We ensure everyone agrees on terms, on an operational level too, which is often neglected.
  • We generate or amend contracts in line with local and international best practice.
  • We provide the annexures – scope of services, fees and studio rate cards in standardised templates. Due to standardisation, reporting is easy and efficient.

Remuneration Negotiation

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ADOPS imparts knowledge so that clients are empowered to handle situations long after their services have ended.

- Jessecca Perumal -
Avis: General Marketing Manager (2011)

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Left Agency Partner Selection

Why you need this

Benchmarked rates – based on industry norms and best practice – this is the value we add when negotiating agency rates. Client-agency relationships are kept in tact and even flourish when fees are fair and transparent.

Drawing from our many years of experience working with agencies,
we can effectively negotiate remuneration and incentive terms.
Our impartial and objective approach to this crucial part of your
client-agency relationship protects your interests and limits your risk of financial loss and disputes, while also ensuring agencies are treated fairly and are motivated to give you their best talent.

Remuneration negotiations often flows from contract reviews which can be performed at any stage in the lifecycle of the contract.


What we’ll deliver

  • Signed, agreed, and fair remuneration agreements.
  • Transparent and benchmarked fee structure.
  • Improved client-agency relationships.

How we’ll do this

  • To avoid time-consuming to and fro between agencies and clients, ADOPS applies their in-depth knowledge of industry norms and agency expectations, while assessing current agency spend and remuneration terms, prior to entering into negotiations.
  • We formulate remuneration terms that take into account your business’s needs and current reality.
  • We do not merely accept preset agency agreements, but review them critically to ensure that not only your interests are protected, but that agencies are treated fairly too, whilst being cognisant of various industry body’s such as ACA, CPA to name a few.
  • We interrogate what level of talent you need to meet your scope.
  • Pay only for what you need and not what the agency has to sell.

Agency-partner Selection

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I appointed ADOPS to assist me in various roles. At the time we consolidated our agency portfolio across the Tsogo Sun Group … I would recommend ADOPS any day to any company, no matter what the size of your requirement.

- Antoinette Bender -
Tsogo Sun: Group Marketing Manager (2011)

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Left Reward Negotiate

Why you need this

ADOPS helps you select the right type of agency to suit your requirements, expectations, budget and company culture.
We know which agencies in the field delivers which specialist services, their capacity and capabilities. We’ll enable you to allocate your resources effectively, to pay for the expertise and skill levels you do need. You’ll avoid costly mismatches that could lead to a breakdown in client-agency relationships, disputes and possible financial or reputational loss.


What we’ll deliver

  • The right client-agency fit at the correct cost.
  • Effective allocation of resources.
  • Agency selection that will bring you closer to achieving your strategic goals.
  • Objective agency pitch-facilitation.

How we’ll do this

  • We will discuss with you what it is you exactly need.
    How fast, how much origination, how strategic, how complex?
  • With a thorough understanding of your needs, ADOPS maps out which agency types are needed and assesses whether existing agencies could satisfy those needs in a cost-effective manner.
  • Working within your current context and agency agreements,
    we partner with you to either select better-suited agencies,
    or to improve agreements with existing providers.
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